Neiman Marcus CUSP
Retail | Dallas, TX
The Challenge
Integrate the free-standing specialty store concept, CUSP, into all 42 full-line Neiman Marcus department stores. "From the merchandise offering to the store vibe, CUSP has a distinctive look and attitude. CUSP is for fashion savvy customers who prefer to curate an individual style by mixing and matching ready to wear and accessory collections and items across all price ranges. Our goal is to give our contemporary customer a fun, unique, modern and unexpected shopping experience."
The Solution
Create a “boutique” like atmosphere into the women’s contemporary department within all 42 Neiman Marcus stores.
Create a distinctive vibe, look and overall brand attitude.
Highlight each designer within the department and design elements that make them unique
My Role
Interior Designer. Space Planning. Fixture design. Material selection. Furniture specification.
