The Challenge:

Create an internal retail solution to satisfy employee needs and showcase the future of Murphy USA convenience stores to vendors and guests.

The Solution:

Developed a new store concept to live within the Murphy USA corporate office lobby. The store boasts convenience items for day to day use/needs as well as fresh food delivered daily by vendors in the community.

My Role:

Creative Direction. Interior Design. Brand identity. Brand naming. Fixture & Finish Selection. Project/Client Management. Custom Millwork. Visual Merchandising and guidelines.