In the Details..
I love what I do and I love walking into a new space and thinking about how to make it better. Design impacts us daily... the good and the bad. Even if a client can't exactly put their finger on what it is they like or dislike about a space- they can always tell you how it makes them feel. It's my job to listen and that's my favorite part.
I am a designer and I believe in paying attention to the details. The details of a project can reveal a lot about a project. Craftsmanship is key, budgets are important, creative problem solving is essential, and functionality always wins in the eyes of the client. These are just some of the things I tackle in every project. I am a creative and strategic thinker. I believe that the best design, is holistic design. When brand, architecture, and customer experience all co-exist, beautifully, together...that is great design.
Brand Crush
Brands I have a crush on, i.e. brands that consistently showcase a strong, cohesive identity to their customers.
- #KateSpade for their incredible use of color and their witty words.
- #BarkBox for the cleaver use of graphics and always making my pup extra happy.
- #Boxycharm because they ship makeup to my house...duh.
Check back often to see what other brands have caught my eye or feel free to send me yours!